GOOGLE ADS
Performance dashboard
MONTHLY HISTORY
Performance over time
TRACKED ACTIONS
Conversion breakdown
Tracked actions, not unique patients or confirmed appointments.
OFFICE DETAIL
Performance by office
| Office | Ad spend | Hard conversions | Change vs. prior month | Cost / conversion | Clicks | Conversion rate |
|---|
CAMPAIGN DETAIL
Performance by campaign type
| Campaign type | Ad spend | Hard conversions | Cost / conversion | Impressions | Clicks | Click-through rate |
|---|
Metric definitions & reporting scope
Hard conversions
Calls from ads, tracked website calls, phone-link clicks, appointment-request forms, and Piedmont scheduling clicks. Store Visits excluded. Actions can overlap and do not represent unique patients.
Calls and scheduling
Call actions include tracked calls and phone-link clicks. A scheduling click records opening the scheduler, not completing a booking.
Comparisons and rates
Changes compare full calendar months using the same filters. Cost per conversion is spend divided by hard conversions. Conversion rate is hard conversions divided by ad clicks.
Prototype dataset
All figures are synthetic, including historical trends and office allocations. Each campaign type is counted once. This prototype has no live data connection or automated refresh.